Table of Contents
Front Matter
Main Content
Why You Don't Decide Like You Think
The gap between how we believe we decide and how we actually decide.
System 1 and System 2
Fast thinking, slow thinking, and when each takes over.
The Big Biases
Loss aversion, anchoring, availability, and the biases that shape everything.
Mental Accounting
Why money in different "accounts" feels different — even when it's all the same.
Time and Decisions
Present bias, hyperbolic discounting, and why we sabotage our future selves.
Social Influences
Herding, social proof, and how others shape our choices without us knowing.
Framing and Context
How the same choice looks different depending on how it's presented.
Overconfidence and Prediction
Why we think we know more than we do — and predict worse than we expect.
Choice Architecture
Designing environments that make good decisions easier.
Using AI to Beat Your Biases
Practical ways AI can help you see clearly and decide better.
Applications: Money, Health, Work, Life
Putting behavioral economics to work in the areas that matter.