AI Website Prompts
Ready-to-Use Prompts for Every Stage
Copy these prompts, customize the bracketed sections, and use them with Claude, ChatGPT, or any capable AI assistant.
Planning
Complete Website Brief
Help me create a complete website brief.
About me/my business: [describe everything relevant]
What I want the website to accomplish: [goals]
My audience: [who I'm trying to reach]
Websites I admire: [list 2-3 URLs]
Budget: [for platform, domain, tools]
Timeline: [when I need it live]
Content I already have: [photos, text, logo, brand colors]
Please create:
1. A recommended site structure (all pages)
2. Content outline for each page
3. Platform recommendation with justification
4. Asset list (what I need to gather or create)
5. A realistic timeline with milestones
Competitive Analysis
Analyze these competitor websites and help me differentiate:
Competitor 1: [URL]
Competitor 2: [URL]
Competitor 3: [URL]
My business: [describe]
Please evaluate their:
1. Messaging and positioning
2. Design strengths and weaknesses
3. Content strategy
4. SEO approach (visible keywords, structure)
5. What I can do better or differently
Design
Complete Brand Kit
Create a complete brand kit for my website.
Business: [describe]
Personality: [3-5 adjectives]
Audience: [describe]
Industry: [for context]
Preferences: [any colors, styles, or feels you want]
Please provide:
1. Color palette with hex codes (primary, secondary, accent, neutrals)
2. Font pairing recommendations (heading + body)
3. Logo style direction
4. Photography style guide (what kinds of photos to use)
5. Icon style recommendation
6. Overall visual mood and direction
Page Layout Description
Describe the ideal layout for my [page type] page.
Business: [describe]
Page purpose: [what this page should accomplish]
Content I want to include: [list]
Platform: [which builder]
Please describe:
1. Section-by-section layout from top to bottom
2. What goes in each section
3. Visual hierarchy (what should stand out most)
4. CTA placement
5. Mobile layout considerations
Content Writing
Full Website Copy Package
Write all the copy for my website.
Business: [describe in detail]
Pages: [list all pages]
Audience: [describe]
Tone: [describe your voice]
Key messages: [2-3 things every visitor should understand]
CTA: [what you want visitors to do]
For each page, write:
- Headline and subheadline
- All body content
- CTAs
- Meta title and description (for SEO)
Keep everything web-optimized: concise, scannable, benefit-focused.
FAQ Page
Generate an FAQ page for my website.
Business: [describe]
Common questions I get from customers: [list any you know]
Products/services: [describe]
Potential concerns or objections: [what might hold someone back]
Please create:
1. 15-20 FAQ entries organized by category
2. Clear, concise answers (2-4 sentences each)
3. SEO-friendly formatting with proper heading structure
4. A mix of informational and objection-handling questions
Testimonial Requests
Help me collect testimonials for my website.
My business: [describe]
My clients: [types of clients I serve]
Results I typically deliver: [outcomes]
Please write:
1. An email template requesting a testimonial from a past client
2. 5 specific questions to guide their response
3. A follow-up email if they don't respond
4. Tips for getting testimonials that actually convert visitors
SEO
Complete SEO Setup
Set up SEO for my entire website.
My business: [describe]
My pages: [list all pages]
My location: [if serving locally]
My competitors: [list if known]
For each page, provide:
1. Target keyword
2. Title tag (50-60 characters)
3. Meta description (150-160 characters)
4. H1 heading
5. Recommended H2 subheadings
6. Internal linking strategy
7. Image alt text suggestions
Blog Content Calendar
Create a 3-month blog content calendar for my website.
Business: [describe]
Audience: [describe]
Keywords I want to rank for: [list if known]
Current blog posts: [list if any]
How often I can publish: [weekly, biweekly, monthly]
Please create:
1. 12 blog post topics with working titles
2. Target keyword for each post
3. Brief outline for each post
4. Publishing schedule
5. Which posts to prioritize based on SEO opportunity
Technical
Speed Optimization
Help me improve my website's loading speed.
Platform: [which builder]
Current PageSpeed score: [mobile and desktop]
Number of pages: [approximate]
Known issues: [anything you've identified]
Plugins/apps installed: [list if applicable]
Please provide:
1. Priority-ordered list of speed improvements
2. Step-by-step instructions for each fix
3. Tools to use for optimization
4. Target metrics to aim for
5. Ongoing speed maintenance checklist
Platform Migration
Help me migrate my website to a new platform.
Current platform: [what you're on now]
New platform: [where you're going]
Current site: [URL or describe]
Number of pages: [X]
Has blog: [yes/no, how many posts]
Has e-commerce: [yes/no, how many products]
Custom domain: [yes/no]
Email hosting: [current setup]
Please create:
1. Step-by-step migration plan
2. What can be transferred and what needs to be recreated
3. SEO preservation strategy (redirects, URLs)
4. Timeline estimate
5. Common migration mistakes to avoid
6. Post-migration verification checklist
Ongoing
Monthly Website Review
Help me review my website's performance this month.
Analytics summary:
- Total visitors: [number]
- Top pages: [list]
- Traffic sources: [breakdown]
- Bounce rate: [percentage]
- Average session duration: [time]
- Form submissions / conversions: [number]
- New vs. returning visitors: [ratio]
Changes I made this month: [list any updates]
Goals: [what I'm trying to achieve]
Please analyze:
1. Overall health assessment
2. What's working well
3. What needs improvement
4. 3 specific actions for next month
5. Content opportunities based on traffic patterns