Planning Your Video

From Idea to Shot List

Planning prevents problems. A little preparation saves hours in production and editing.

Starting with Purpose

Define Your Goal

What should this video accomplish?

  • Educate?
  • Entertain?
  • Persuade?
  • Inspire?
  • Sell?

Know Your Audience

Who is this for? What do they want? What do they already know?

Choose Your Format

Which video type fits your goal and audience?

Concept Development

Brainstorming

Generate ideas without judgment. Quantity first.

AI Prompt:

I want to create a video about [topic] for [audience].
The goal is to [what you want to achieve].

Help me brainstorm:
1. Different angles on this topic
2. Hooks that would grab attention
3. Unique approaches others aren't doing
4. Content that would provide real value

Narrowing Down

Pick the strongest concept. Consider:

  • Feasibility (can you actually make this?)
  • Interest (does it excite you?)
  • Value (will viewers care?)
  • Differentiation (what makes yours unique?)

Writing the Script

Script vs. Outline

Full Script: Every word written. Best for precision.

Outline: Key points listed. Best for natural delivery.

Hybrid: Scripted opening/closing, outlined middle.

Script Structure

Hook (0-10 seconds):

  • Grab attention immediately
  • State the value proposition
  • Create curiosity

Intro (10-30 seconds):

  • Expand on the hook
  • Establish credibility
  • Preview what's coming

Body:

  • Deliver on your promise
  • Clear sections or steps
  • Keep it moving

Conclusion:

  • Summarize key points
  • Call to action
  • End memorably

AI Script Writing

Write a script for a [length] video about [topic].

Target audience: [who]
Tone: [professional, casual, energetic, etc.]
Goal: [what viewers should do/feel/know]

Include:
- A strong hook
- Clear structure
- Conversational language
- A call to action

Format it so I can read it easily while recording.

Visual Planning

Shot List

List every shot you need:

  • What's in the frame
  • Camera angle/movement
  • Duration estimate
  • Any special requirements

Storyboard

Sketch key frames. Doesn't need to be artistic — just clear.

B-Roll List

Supporting footage to cover cuts and illustrate points:

  • What shots do you need?
  • Will you record them or use stock/AI?

Location Scouting

Where will you record?

  • Lighting conditions
  • Background appearance
  • Audio environment
  • Practical considerations

Production Planning

Equipment Check

What do you need?

  • Camera (phone counts)
  • Microphone
  • Lighting
  • Tripod/stabilization
  • Props

Time Estimate

How long will recording take? Add buffer time.

Backup Plan

What if something doesn't work? Have alternatives.

AI Prompt: Video Planning

Help me plan a video.

Topic: [what it's about]
Target audience: [who]
Platform: [YouTube, TikTok, etc.]
Desired length: [how long]
My resources: [equipment, locations available]

Please help me create:
1. A hook that grabs attention
2. An outline with key points
3. A shot list
4. B-roll suggestions
5. Estimated recording time

What's Next

Capturing your footage.

Next chapter: Recording video.

Video FundamentalsRecording Video